Even-keeled customer advocacy strategy and support
I help B2B marketing teams build scalable customer advocacy programs that drive measurable business impact.
"In just three months, Tiffany did what no one else could in two years: she got 12 case studies published for MarketerHire. In a B2B environment where customers are hesitant to go on record, she managed to persuade busy executives to share their stories in writing and on webinars. She navigated layers of internal friction and built a structured yet adaptable approach—turning an uphill battle into a scalable system anyone could follow."
Mason Yu, Growth Marketing Lead, MarketerHire
Your company wants customer advocacy to drive impact — but your team is overwhelmed trying to keep up.
✔ Every department (especially sales) needs customer evidence NOW
✔ Your roadmap? A chaotic Google Doc of endless todos
✔ Leadership keeps adding trendy initiatives to your plate
✔ Your small team can barely keep up with responding to requests
✔ The board wants metrics you don't have time to track
✔ There's no time to build the foundation you actually need
You deserve a stategic partner who gets it — who can turn your customer marketing vision into reality.
Someone who can take all those scattered customer stories, reference requests, and advocacy ideas keeping you up at night and build them into a systematic program that delivers real results.
A partner who will help you:
✔ transform happy customers into powerful advocates
✔ build sustainable programs that weather any storm
✔ align customer evidence to revenue goals
✔ actually scale with confidence
So your team can focus less on reactive execution and more on strategic impact.
(Ready to set your course for ongoing success?)
Let's chat
I'm Tiffany Keel, and I help teams navigate from chaotic customer marketing to strategic advocacy programs that scale.
As a customer marketing consultant for high-growth tech companies, I believe that with a thoughtful approach, a clear roadmap, and the right support, customer marketing can become a strategic revenue influencer - not just another team reacting to requests.
With 13+ years of combined in-house and consulting experience, I bring a unique blend of strategic vision and practical know-how to every engagement. I've been in your shoes before - building customer marketing programs from the ground up - and I know what it takes to transform them into high-performing engines.
Whether you're a marketing leader looking to prove your advocacy ROI, a team struggling to do it all, or a customer marketing pro ready to scale your impact - I'm here to help you build programs you're proud of. Programs that:
Wow your leadership team
Delight your customers
Support your revenue goals
And give your team smooth sailing ahead ⛵️
